Ebomini, sihlala sibona iintengiso ezahlukeneyo, kwaye zininzi "ukwenza inani" kwezi zibhengezo. Ezi zibhengezo zikotshwa ngoomatshini okanye zibethelwa ngamandla, nto leyo ebangela ukuba abathengi bafumane ukudinwa okuthe ngqo kobuhle kwaye kudala ukukruquka. Ngaloo ndlela, makungabikho ukuthengisa iimveliso zabo, ndiyoyika ukuba kwixesha elizayo, kungakhathaliseki ukuba naluphi na uhlobo lwemveliso, ukuba nje lilo shishini, abathengi abayi kuba nomnqweno wokuthenga. Kubathengi, abanakuze bazihlawulele ezo zibhengezo, ngoko ke luhlobo luni lwezibhengezo ezinokwenza ukuba bazihlawulele ngokuzithandela?
1. Ukuvakala kweemvakalelo
Ukuqwalasela ngenyameko kutyhila ukuba phakathi kwezibhengezo eziphucukileyo zanamhlanje, kusoloko kukho ezinokuchukumisa iintliziyo zabantu. Ngapha koko, abantu bazizilwanyana ezineemvakalelo. Njengesibhengezo, ukuba uxelela abathengi ngokuphandle indlela esilunge ngayo isibhengezo sakho, abathengi abayi kuyamkela imveliso ngokusuka emazantsi eentliziyo zabo. Noko ke, ukuba uyayitshintsha indlela, kuba lula kakhulu bakhuthaze ukuba bathenge imveliso ngokuvuselela ukuvakala kwabo ngokweemvakalelo." Kukho intetho engabhalwanga ukuba i-90% yezigqibo zokuthenga kwabantu zixhomekeke kwiimvakalelo! Oko kukuthi, abantu abahlawulisi kuphela imveliso ngokwayo, kodwa kunye ne-resonance yeemvakalelo ezintliziyweni zabo! Ngamafutshane, kungenxa yengqiqo kunengqiqo.
2. Ixabiso
Into ebizwa ngokuba yixabiso kubathengi, okokuqala: ibonakalisa ngokufanelekileyo iintlungu zabathengi! Iingxaki zomthengi ezingcungcuthekisayo zingxamisekile ngokuchanekileyo kwaye zivuselela ukuvakala kweemvakalelo; Ngaphezu koko, isombulula ngempumelelo iintlungu zabathengi! Iyeza elifanelekileyo lihlala lisebenza ngokuthe ngqo! Thumela: Olu hlobo lwemveliso alunamatyala aphumeleleyo kuphela, kodwa lunokunqongophala kwalo! Kwiimeko apho ukunqongophala kunye nokungxamiseka kuhambelana, abathengi bahlala bengakwazi ukumelana okanye ukulala.
3. Ibali
Ngophuhliso oluqhubekayo lweshishini leentengiso, intengiso yanamhlanje sele isuswe kudala imodeli yokutsala kunye nokutsala, ibe bhetyebhetye ngakumbi. Phakathi kwazo, iintengiso ezisekelwe ebalini zibonelela ngendalo yomntu kwaye zinzulu iintliziyo zabantu, ngoko ke amabali ayimfuneko kwinkqubo yokuthengisa! Yonke imveliso inebali layo emva kwayo. Ingaba iimpawu ezaziwayo-kakuhle (i-Apple, i-Mercedes, iMicrosoft ...) okanye i-brand engaziwayo, ngaphandle kokukhetha, baye bafumana ukuguqulwa kwento ukuya kwinto ethile, ukusuka kwincinci ukuya enkulu, kwaye ukusuka kubuthathaka ukuya kumandla. Ibali elingemva kwezi sisibhengezo esinamandla!
Ixesha lokuposa: Mar-22-2023